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How can managers discover, develop and implement successful business strategies for China and our global economy? Drawing on in-depth research with top executives of successful Chinese and Wester…

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a ma…

Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This…

A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—E…

Find complete information about Second Life scripting and gain access to more than 50 previously unpublished ready-to-use scripts in Scripting Your World: The Official Guide to Second Life Script…

Leaders face numerous critical crossroads in their careers, moments that can provide extraordinary learning and growth opportunities or ensnare them and prevent further development. The good thin…

Praise For The Retirement Plan Solution «Short, clear, complete, and always interesting. Best book on DC plans and what we should do-now.» —Charles D. Ellis, author, Winning the Loser's Game «At …

An updated look at the United States' precarious position given the recent financial turmoil In The New Empire of Debt, financial writers Bill Bonner and Addison Wiggin return to reveal how the f…

Shortcut is the new catchphrase that identifies high-quality, influence and value in employees and executives. Be A Shortcut is a business book that provides new frameworks and tactics to help a …

Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep t…

The first book to provide a comprehensive history of the financial planning profession The financial services field has been revolutionized in the last quarter of the twentieth century by the fin…

The way you live in a home and the way you sell it are two different things. That's the premise of Staging*, a concept that teaches you to look at your home through a buyer's eyes and make adjust…

Making great trades in a directionless market can be a challenge, and directionless markets occur more frequently than bull and bear markets combined. Options pioneer Anthony J. Saliba provides t…

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their tw…

Supported Literacy for Adolescents, written by nationally recognized experts, introduces an innovative and field-tested instructional framework for preparing secondary students to succeed academi…

Praise for Fired-Up Fundraising Turn Board Passion into Action «Fired-Up Fundraising is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation…

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide t…

There is an enormous amount of wasted potential within organizations today because most do not adequately tap in to the wealth of human capital available to them. Most organizations believe that …

Praise for Rebuilding the Corporate Genome «Whether you talk about capability-driven organizations, modular approaches, or networked economies, the implications of very low costs for transactions…

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the …