Управление бизнесом

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article «Torment Your Customers (They'll Love It» whic…

In this groundbreaking book, business guru David Apgar helps leaders pinpoint which information matters most for successful goal setting, strategy, and bottom-line performance. Based on simple an…

Two leading experts present a new approach to help teams nurture extraordinary experiences and excel Occasionally we participate in a group that inspires us to describe the experience as «powerfu…

An inside look at the shocking decline of Reuters. * Features exclusive interviews with Reuters staffers, competitors, and clients * Written by two former Reuters journalists * Examines one of th…

The ultimate guide to cover letters that will set you apart from the pack-revised, updated, and ready for anything . . . 175 High-Impact Cover Letters, Third Edition arms job seekers with an arse…

Money isn't everything to today's employees. This book shows companies how to combine traditional compensation with the educational, emotional, and psychological benefits that will attract the be…

In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation offic…

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the ch…

Praise for An Insider's Guide to POLITICAL JOBS IN WASHINGTON «Bill Endicott has written a remarkable description of what Washington political jobs entail, how you get them, and where they lead-a…

From identifying your needs to exploring your options – make the right career move Changing careers by choice or due to circumstances beyond your control? Have no fear – this hands-on guide focus…

A compelling novel of business intrigue, suspense, and transformation from a critically acclaimed author In an exciting departure from his writing on leadership, corporate culture, and strategic …

"Making Six Sigma Last is the most practical and helpful resource that I have seen on this subject. George's charisma and charm spill over into this interesting and entertaining book. Using one o…

A trailblazing approach to choosing executives who both match the needs and fit the cultures of the organizations they will lead Leadership failures damage or even destroy companies every day. To…

Praise for Career Distinction «Hands down, this book is the bible on branding for your career!» – Susan Britton Whitcomb, author of Job Search Magic «As a professional resume writer and career co…

A perfectly poured history of the world's greatest beer. «Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (t…

Clear-Cut Ways to Manage Project Planning If you're a typical project manager, you're probably aware of the importance of planning but may not have the time or expertise to develop a full-blown s…

Hire with Your Head Updated with new case studies and more coverage of the impact and importance of the Internet in the hiring process, this indispensable guide has shown tens of thousands of man…

Includes expert advice on changing direction in your career Get out of the rut and into your dream job This hands-on guide takes you through every aspect of finding and securing the job you want.…

Includes expert advice on changing direction in your career Get out of the rut and into your dream job This hands-on guide takes you through every aspect of finding and securing the job you want.…

Get this handy roadmap to making money in the commodities market. Getting Started in Commodities shows you how to successfully invest in the commodities market in futures, stocks, stock indices, …