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Управление продажами

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From Products to Services
электронная книга
5
Год написания книги 2019
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after ca…
Fanatical Prospecting. The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
электронная книга
4
Год написания книги 2017
Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that…
The Data Driven Leader. A Powerful Approach to Delivering Measurable Business Impact Through People Analytics
электронная книга
3
Год написания книги 2017
Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focus…
The Data Driven Leader. A Powerful Approach to Delivering Measurable Business Impact Through People Analytics
электронная книга
3
Год написания книги 2017
Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focus…
Luxury Retail Management. How the World's Top Brands Provide Quality Product and Service Support
электронная книга
4
Год написания книги 2018
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the too…
The Retargeting Playbook. How to Turn Web-Window Shoppers into Customers
электронная книга
3
Год написания книги 2018
How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of…
Branded!. How Retailers Engage Consumers with Social Media and Mobility
электронная книга
4
Год написания книги 2018
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are enga…
Tuned In. Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
электронная книга
3
Год написания книги 2018
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide t…
Selling For Dummies
электронная книга
5
Год написания книги 2018
Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to sell a new product to a business, an idea to an investor, or yourself in an interview, this book …
The Collaborative Sale. Solution Selling in a Buyer Driven World
электронная книга
5
Год написания книги 2017
Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality …
Insight Selling. Surprising Research on What Sales Winners Do Differently
электронная книга
3
Год написания книги 2018
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales exper…
Sales EQ. How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
электронная книга
3
Год написания книги 2017
The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any tim…
The Nordstrom Way to Customer Experience Excellence. Creating a Values-Driven Service Culture
электронная книга
5
Год написания книги 2017
The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management classic, the authors explore in-depth the core val…
The New Power Base Selling. Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
электронная книга
5
Год написания книги 2018
An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining politica…
Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
электронная книга
5
Год написания книги 2018
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often w…
From Impossible To Inevitable. How Hyper-Growth Companies Create Predictable Revenue
электронная книга
5
Год написания книги 2017
Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three year…
Playing Bigger Than You Are. How to Sell Big Accounts Even if You're David in a World of Goliaths
электронная книга
4
Год написания книги 2018
The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in …
Influencer Marketing For Dummies
электронная книга
4
Год написания книги 2018
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content m…
Selling Through Someone Else. How to Use Agile Sales Networks and Partners to Sell More
электронная книга
5
Год написания книги 2018
Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities to drive company growth by taking a fresh lo…
UnSelling. The New Customer Experience
электронная книга
5
Год написания книги 2018
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer s…