Зарубежная деловая литература

A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, …

A career guide to more significant business results in a shorter period of time Results Through Relationships shows professionals how to establish break-through relationships with new prospects a…

Praise for The Power of an Hour «The master at getting what you want from others now tells us how to get what we want from ourselves! This is really a great book, and I recommend it highly-for yo…

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are ge…

A practical guide to getting organized, beating procrastination, and working more efficiently The Fourth Edition of The Personal Efficiency Program continues the book's long tradition of helping …

Praise for Selling Sucks «Whew! A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and shows you how to make sales almost like magic! I love thi…

Lessons from the leading financial consulting firm What is good financial service? Being knowledgeable. Keeping in touch. Knowing your client's needs. For the past twenty-five years, senior execu…

Everyone's felt out of place at some point – be they female, minority, a geek, a non-conformist, or just boldly individual. Fearless Fish will show readers how to stay connected while maintaining…

The tools and techniques needed to successfully launch and maintain a hedge fund In The Fundamentals of Hedge Fund Management, both budding and established hedge fund managers will learn the fund…

Praise for Commodity Fundamentals «Commodity Fundamentals is THE book for investors looking to enter the commodity markets. This informative guide is a welcome addition on the subject and is a mu…

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by demystifying the creation of great new innovat…

"Leadership the Sven-Göran Eriksson Way examines the leadership style of the Egnland football manager Sven-Göran Eriksson. Our argument is that Eriksson's aproach is important because it brillian…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog …

An essential guide for putting workforce management systems to work for your business Showing you how to take your business from reactive to proactive and improve performance, No Boundaries provi…

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy …

An updated and revised look at the truth behind America's housing and mortgage bubbles In the summer of 2007, the subprime empire that Wall Street had built all came crashing down. On average, fi…

True fulfillment in life doesn't come solely from success at the office or happiness at home; it comes from both. What if there was a way for you to balance the pressures and demands of work agai…

Praise for Frank McKinney «My neighbor, Frank McKinney, is certainly a maverick and a spiritually grounded young man. The oceanfront homes he builds here in Florida are magnificent and unique. Mo…

Step-by-step guidelines for making commodities a valuable component in any portfolio As stock market investing becomes increasingly hard to squeeze profits from, savvy investors are finding commo…

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism «A fascinating, highly readable synthesis of business principles, technology, sociology and comm…