Бизнес-аналитика

Учебное пособие содержит изложение основ и примеров работы с современной отечественной аналитической платформой Loginom, основанной на принципах минимального применения кодирования при разработке…

The Third Edition of this key resource provides a means of understanding and changing organizational culture in order to make organizations more effective. It provides validated instruments for d…

Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed …

Today's most successful companies are Intelligent Companies that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest gr…

Учебное пособие содержит изложение основ и примеров работы с современным отечественным сервисом бизнес-аналитики Yandex DataLens для решения разнообразных задач в области экономики, бизнеса и упр…

How to tap the power of the balanced scorecard, for financial services organizations Designed to help financial services organizations build and implement the strategic management framework known…

Models and methods for operational risks assessment and mitigation are gaining importance in financial institutions, healthcare organizations, industry, businesses and organisations in general. T…

The value-at-risk measurement methodology is a widely-used tool in financial market risk management. The fifth edition of Professor Moorad Choudhry’s benchmark reference text An Introduction to V…

Since I wrote the Foreword for the second edition of this book, risk management processes have become much more widely used, but controversy about what should be done and how best to do it has gr…

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on…

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on…

Когда в последний раз вы позволяли себе по-настоящему ничего не делать – без телефона, дел и списков задач? Мы привыкли считать отдых слабостью, а постоянную занятость – признаком успеха. Но нейр…

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to…

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to…

Fletcher and Gardner have created a comprehensive resource that will be of interest not only to those working in the field of finance, but also to those using numerical methods in other fields su…

This book provides you with the tools to tap into the capabilities that already exist in your organization, but are as yet inaccessible. The book shows you how to make maximum use and accessibili…

The increasing availability of data in our current, information overloaded society has led to the need for valid tools for its modelling and analysis. Data mining and applied statistical methods …

An increasing number of business executives, managers and political leaders are using the concept of “weak signals” nowadays. There are also an increasing number of people trying to find out exac…

The expression «We did not see it coming!» has often been heard in recent years from decision makers at the highest levels of the private and public sectors. Yet there were actually early warning…

Thoroughly revised and updated, the third edition of bestselling The ABCs of Evaluation offers an introduction to program evaluation. This comprehensive textbook covers topics such as stakeholder…