Бизнес-аналитика

Praise for Strategic Employee Surveys «This is a must-read! If you want to bring your employee survey up to the next level—if you want to predict and drive your organizational outcomes, including…

Praise for Strategic Employee Surveys «This is a must-read! If you want to bring your employee survey up to the next level—if you want to predict and drive your organizational outcomes, including…

The recent “concept of 2.0", a consequence of «Web 2.0», discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, in…

This book serves as a comprehensive source of asymptotic results for econometric models with deterministic exogenous regressors. Such regressors include linear (more generally, piece-wise polynom…

Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is …

October 19th 1987 was a day of huge change for the global finance industry. On this day the stock market crashed, the Nobel Prize winning Black-Scholes formula failed and volatility smiles were b…

An introduction to risk assessment that utilizes key theory and state-of-the-art applications With its balanced coverage of theory and applications along with standards and regulations, Risk Asse…

Cutting-edge content and guidance from a data warehousing expert—now expanded to reflect field trends Data warehousing has revolutionized the way businesses in a wide variety of industries perfor…

Praise for the First Edition «This is the most usable decision support systems text. [i]t is far better than any other text in the field» —Computing Reviews Computer-based systems known as decisi…

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on u…

In an increasingly digital economy, mastering the quality of data is an increasingly vital yet still, in most organizations, a considerable task. The necessity of better governance and reinforcem…

Как выйти на следующий уровень, масштабировать бизнес, совершить глобальный прорыв в своем деле? Эта книга для тех, кто уперся в потолок и спрашивает себя: «Что дальше?» В основе авторского подхо…

Книга предлагает всестороннее исследование профессии бизнес-аналитика ИТ, основанное на 100% практическом опыте автора, реальных сценариях и решениях. Автор, опираясь на десятилетний опыт работы …

Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—…

The easy-to-adopt strategies that make companies from Coca-Cola to Starbucks perennial over-performers and that you can use, too High Performance Companies complements the frameworks for strategy…

Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this book proposes a way to improve SI and its impac…

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by t…

If you are serious about getting up to speed with Excel 2010, this clear, concise guide is the ideal companion for fast and efficient learning. The author illustrates the main functions of Excel …

A comprehensive treatment on the use of quantitative modeling for decision making and best practices in the service industries Making up a significant part of the world economy, the service secto…

Your business reputation can take years to build—and mere minutes to destroy The range of business threats is evolving rapidly but your organization can thrive and gain a competitive advantage wi…