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Cultural Competence in Health Education and Health Promotion, 2nd edition, examines the importance of ethnic and cultural factors for community health practice. Edited and written by a stellar li…

The Gender Communication Handbook This is the go-to comprehensive reference for understanding why and how women and men communicate the way they do. This guide is filled with expert advice, real-…

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to…

В своей новой книге основатель международного PR-агентства Александр Лихтман щедро делится как профессиональными секретами в области связей с общественностью, так и опытом управления бизнесом в э…

The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic,…

What's Good on TV? Understanding Ethics Through Television presents an introduction to the basic theories and concepts of moral philosophy using concrete examples from classic and contemporary te…

Is Habermas’s concept of the public sphere still relevant in an age of globalization, when the transnational flows of people and information have become increasingly intensive and when the nation…

Prepare for a Project Management Career—Fast! Project Management JumpStart gives you the solid grounding you need to approach a career in project management with confidence. The basic skills of a…

The challenge facing the authors of texts that address the multiplicity and complexity of problems that may afflict families can be intimidating. Philip Barker has addressed this challenge head-o…

Digital War Reporting examines war reporting in a digital age. It shows how new technologies open up innovative ways for journalists to convey the horrors of warfare while, at the same time, crea…

Reflective practice is an essential skill for those working in health and social care, but why is it so vital and how can it be learned? As inter-disciplinary working becomes more common, finding…

The use of webcam, especially through Skype, has recently become established as one more standard media technology, but so far there has been no attempt to assess its fundamental nature and conse…

«Голос клиента. Открываем секреты целевой аудитории» – ваш надежный гид в мире эффективного взаимодействия с клиентами. Благодаря авторскому алгоритму, разработанному Еленой Кравченко и Екатерино…

Выпускная квалификационная работа выполнена с целью разработки программы маркетинговых коммуникаций в гостиничном хозяйстве на примере отеля «Малахит». В работе рассмотрена сущность маркетинговых…

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of contro…

«Голос клиента. Открываем секреты целевой аудитории» – ваш надежный гид в мире эффективного взаимодействия с клиентами. Благодаря авторскому алгоритму, разработанному Еленой Кравченко и Екатерино…

Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organiz…

Peer Power «Peer Power is my pocket coach. Useful, insightful, and immediately applicable, the book is a life saver in building business relationships and resolving conflicts.» —Pamela J. Schmidt…

A unique, integrative, team-centered approach to writing and formatting technical documents Technical Professionals: Do you have difficulty producing high-quality documents with multiple contribu…

A unique, integrative, team-centered approach to writing and formatting technical documents Technical Professionals: Do you have difficulty producing high-quality documents with multiple contribu…