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“This is a brand book like no other, and I heartily recommend it. Enjoy” Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don’t let your business fade into the background. It…

Из этого выпуска вы узнаете, как происходят изменения в жизни. Узнаете, что изменения это сложный и многогранный процесс, который требует времени, усилий и поддержки. Мы рассмотрим ключевые этапы…

It's time to get paid what you're truly worth Although you may not realise it, the knowledge and knowhow you have acquired in your life to date is a truly marketable asset. You've made valuable d…

Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser wi…

Learn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so despe…

Learn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so despe…

An arsenal of powerful questions that will transform every conversation Skillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Acce…

A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner…

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are nec…

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest resear…

Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Ca…

Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your b…

Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunit…

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among bu…

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among bu…

Debunks the myths of the traditional rules of presentations In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sal…

По ходу чтения этой книги, у вас, наверно, появятся сомнения, но я прошу вас не торопиться, пока вы не потратите немного времени на размышление или применение предлагаемых упражнений. Она посвяще…

"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, …

A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-o…

The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Co…