Управление продажами

Точки роста – это приемы и инструменты работы с клиентами, помогающие увеличить продажи. Иногда эти точки расположены в самых неожиданных и неочевидных местах. Поэтому, если вы думаете, что испро…

Непроданные остатки – это боль. Особенно в сфере девелопмента. Упущенная прибыль, недополученные деньги, усталость и разочарование. Эта книга поможет решить проблемы с текущими остатками и налади…

Как-то раз в соседних креслах самолета оказались маркетолог Олег Лихачев, владелец сети продуктовых магазинов Кирилл Борисович и хозяйка магазина детской одежды Катя. Познакомились, разговорились…

Известный американский предприниматель и автор многих классных книг Харви Маккей как-то сказал: «Я думаю, что должности ничего не значат. В моей компании продает каждый. Для нас это единственный …

Если вы руководитель компании или руководитель отдела продаж, подумайте, кто у вас трудится – люди, которые просто обрабатывают входящие заявки от клиентов, или профессиональные менеджеры? И что …

The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. …

A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT cr…

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second ed…

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationall…

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems compani…

Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals …

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the too…

Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities to drive company growth by taking a fresh lo…

The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding o…

A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have bec…

Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and …

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; w…

A follow-up to the author's highly successful Power Base Selling. Ideal for any kind of salesperson.

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach…

Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategi…