Зарубежная деловая литература

SwitchPoints is the inspiring story of how Canadian National Railway (CN) advanced from good to great in a few short years–becoming North America's top-performing railroad and a favorite with of …

Use new media to attract and mobilize young people! Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people–who represent t…

To truly be successful, today’s financial advisor must strike the right balance between effectively engaging with his or her clients and finding meaningful ways to maintain their financial securi…

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab o…

An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining politica…

Praise for The handbook of Financing Growth «Once again, Kenneth Marks and company have hit the mark with a comprehensive analysis of corporate and commercial finance, which is both readable and …

Gold Medal Winner, Success and Motivation, 2011 Axiom Business Book Awards Insight from leaders who experienced major setbacks and redefined success In tough economic times, when careers are dera…

A detailed look at the evolution of employment and its far-reaching implications Lead the Work takes an incisive look at the evolving nature of work, and how it's affecting management and product…

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most soc…

The Leadership Classic, Discover Your True North, expanded for today's leaders Discover Your True North is the best-selling leadership classic that enables you to become an authentic leader by di…

Praise for BrandED «Branding instead of being branded. Defining instead of being defined. Innovative educators must stand up for their ideas and actions instead of being judged and branded by ext…

A timely guide to understanding and implementing credit derivatives Credit derivatives are here to stay and will continue to play a role in finance in the future. But what will that role be? What…

This nuts-and-bolts guide examines all aspects of an M&A due diligence–from coming to the decision to acquire a company, to who should be on the due diligence team, to the actual process and the …

Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessi…

Business lessons from one of the greatest Olympic teams of all time It's been called the greatest upset of all time, the most memorable Olympic moment ever, the «Miracle on Ice.» No matter which …

The book that defined the field, updated and expanded for today's organizations Organizational Culture and Leadership is the classic reference for managers and students seeking a deeper understan…

A complete guide to sovereign wealth funds written by and for industry practitioners Sovereign wealth funds (SWFs) aren't new, but they are often misunderstood. As they've attracted more attentio…

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for develo…

From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation In this timely guide, innovation expert and form…

Effectively introduce and promote analytics within your enterprise All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they ar…