Зарубежная деловая литература

Praise for Endowment Building «This comprehensive work shows how endowments can provide multiple opportunities for donor involvement when the solicitation program is well designed and integrated …

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Co…

Through a coherent framework for pursuing such far-ranging changes, this easy-to-understand book addresses new ways for individuals and organizations to invest grant funds, approach regulatory st…

In this third edition of Managing Projects in Organizations, J. Davidson Frame updates and expands on his classic book to provide an accessible introduction to the field of project management. Dr…

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-empl…

Praise for Ron's Road to Wealth «Long-term investors will learn much from Ron Muhlenkamp's thoughtful reflections on what he has learned about investing over a thirty-year period of successful pr…

The United States has been spending its way deeper and deeper into the red, and saddling future generations with the mess–but who's paying attention? To answer that question, this companion book …

Master Traders introduces you to an outstanding group of financial experts—from seasoned hedge fund managers to top technical analysts—who discuss the methods they use to tame today’s highly vola…

An investment approach that unlocks the secret of market patterns Based on over forty years of combined author experience as portfolio managers and financial advisors, Divorcing the Dow presents …

Praise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for succ…

Bayesian Methods in Finance provides a detailed overview of the theory of Bayesian methods and explains their real-world applications to financial modeling. While the principles and concepts expl…

The Art of Followership puts dynamic leader-follower interaction at the forefront of discussion. It examines the multiple roles followers play and their often complex relationship to leaders. Wit…

A complete appraisal of analytical tools available to managers to assess performance «Steve Bragg has created a useful, relevant guide to applying performance measurements across the organization…

This landmark collection is exclusively devoted to demonstrating/mapping (what is understood today about the power and structural effects of emotion and identity in organizations. Essays at the l…

The most practical, authoritative guide to every aspect of revenue recognition-including Sarbanes-Oxley Revenue recognition is one of the most important-and one of the most difficult-figures for …

Developed by a task force consisting of current and former employee benefit plan expert panel members, this alert offers a range of topics such as master trust reporting, cybersecurity, new propo…

The world of learning and performance has changed significantly since the first edition of First Things Fast was published more than a decade ago. This thoroughly revised and updated second editi…

Leverage big data and demand into sustainable profitable growth Optimizing Growth is a handbook for how to succeed in the age of big data. Today’s business environment looks dramatically differen…

Learn how to apply for tax-exempt status, handle IRS audits, set up a wholly owned taxable subsidiary, and anticipate tax implications of lobbying expenses with this step-by-step guide. Complete …

The education of the real estate professional is changing and aligning itself more closely with the world of business. This book takes a new approach to property appraisal by exploring the pricin…