Зарубежная деловая литература

Betrayal! Corruption! Software engineering? Industry experts Johann Rost and Robert L. Glass explore the seamy underbelly of software engineering in this timely report on and analysis of the prev…

Organization structures do not fail, says Jay Galbraith, but management fails at implementing them correctly. This is why, he explains, the idea that the matrix does not work still exists today, …

”The secret of being happy” brings the main lines concerning fifty-four professions. In them, the reader will come across the pros and cons of each professional axis facilitating understanding th…

Маркетинг В2В — быстро развивающееся направление, основу которого составляет взаимодействие организаций бизнеса с организациями, приобретающими товары и услуги для использования в собственном про…

Практикум является дополнением к учебнику «Деловое общение и кросс-культурные коммуникации» и включает в себя практико-ориентированные задания, которые можно проводить в режиме онлайн по всем раз…

Учебное пособие дает возможность студентам высших учебных заведений, обучающихся по магистерской программе, овладеть принципами и методами принятия эффективных стратегических маркетинговых решени…

«Эта книга – сокращенный пересказ произведения Carl Sewell and Paul B. Brown „Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer“. Мы значительно уменьшили объем текста…

Ready to blow your mind? Spend 15 seconds reading Clark Aldrich's The Complete Guide to Simulations and Serious Games. Witty, fast-paced, and non-linear – it's Spock meets Alton Brown. – Lynne Ke…

WE'VE ALL EXPERIENCED the challenges associated with working with groups, but The Handbook for Working with Difficult Groups turns the idea of «difficult groups» on its head. Rather than view gro…

Wenn Sie dieses Buch gelesen haben, werden Sie weniger Zeit brauchen, um Ihre Vortrage vorzubereiten. Dennoch werden Sie Ihre Zuhorer nachhaltig uberzeugen mit Prasentationen, die anders aussehen…

Dieses Buch fasst den Stand von Wissensmanagement praxisorientiert zusammen; es richtet sich an Führungskräfte aus kleinen, mittleren und großen Unternehmen oder Non-Profit-Organisationen, sowie …

Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate bra…

In Coherent Stress Testing: A Bayesian Approach, industry expert Riccardo Rebonato presents a groundbreaking new approach to this important but often undervalued part of the risk management toolk…

For many companies, fixed assets represent the largest single aspect of their financial statement, yet rarely do they command time proportionate to the magnitude of the investment. This is the fi…

Aspirational business book based on interviews with over 75 leading American CEOs. What does it take to succeed in business and to inspire others? Adam Bryant of The New York Times sat down with…

More time with your kids, making the money you know you’re worth and a better work/life balance. No wonder more women than ever are choosing to be become freelance mums.In the last decade, 70% mo…

Now shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and i…

The secrets to success in business aren't secrets at all. They are simple and obvious, but we overlook them. This life-changing book offers the short-cut road to success – in business and beyond …

An unhysterical look at the future of employment. We are now facing a revolution in the way we work. A substantial schism in the past which is so great that the work we do will change – possibly…

‘I wish I’d been able to read this book when I was 20. Mind you, it’s never too late’ Clare BaldingIn The Skills award-winning broadcaster Mishal Husain inspires, champions and encourages women t…