Зарубежная деловая литература

Has the greenback really lost its preeminent place in the world? Not according to currency expert Marc Chandler, who explains why so many are—wrongly—pessimistic about both the dollar and the U.S…

Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful an…

Find taxes taxing? You’re not alone! With rules and regulations constantly changing, and nine million of us having to work out our tax bill for ourselves, it’s no wonder that three quarters of us…

An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its ic…

Conventional business wisdom tells you that there’s always something to learn from failure. Not true, says Barry Moltz. Sometimes, failure just stinks. Bounce! explains how success and failure ar…

Hilarious advice on what NOT to do with money, from financial funny man Ben Stein Everyone's searching for the secrets to financial success, but what about the best ways to lose money . . . fast?…

EVERYTHING YOU NEED TO KNOW ABOUT REITS GETTING STARTED IN REAL ESTATE INVESTMENT TRUSTS Real Estate Investment Trusts (REITs) offer small investors the chance to participate in a broad range of …

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of …

AN ACCESSIBLE INTRODUCTION TO ETFs GETTING STARTED IN Exchange Traded Funds «Todd Lofton delivers what he promises with an approach and advice that has the footprint of an experienced trader. Ins…

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers an…

PRE- AND POST-RETIREMENT PLANNING THAT MAKES SENSE GETTING STARTED IN A FINANCIALLY SECURE RETIREMENT If you want to make the most of your retirement years, you have to seriously think about the …

51 Success Stories from Canadian Real Estate Investors chronicles the incredible successes – and near-misses – of Canadian investors who employ strategies designed by Canada's best-selling real e…

Informative and comprehensive, this book is a must-have guide for people who are shopping for a condominium. Condominiums are fast becoming the purchase of choice for people who are looking for t…

If you’re a small business owner, managing the financial affairs of your business can seem like a daunting task—and it’s one that far too many people muddle through rather than seek help. Now, th…

One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment managem…

The Proven, Professional Resume and Job Search Guide for Executives in the 100K and Above Salary Range This new, expanded edition of a classic bestseller supplements veteran career advisor Willia…

STOP PAYING MORE TAXES ON YOUR BUSINESS-TODAY! Small businesses are big news. They are profitable, flexible, and productive. But come tax time, most small business owners are at a loss. Let small…

* Save for College * Maximize Your Retirement Savings What do the new tax laws mean to you and your money? Keeping up with changing tax laws and rules is always hard. Now it's more complicated th…

With this step-by-step guide, you’ll learn the entire process of creating a will—from determining what your will should include to making sure it’s a legally binding document. It demystifies the …

An in-depth look at strategies and techniques of five of the country's best money managers In Five Key Lessons from Top Money Managers, Scott Kays taps into the investment knowledge of five of th…