Зарубежная деловая литература

Dreaming of being debt free? Wondering what a tumultuous property market will mean for your financial future? Wanting to buy, sell or invest in property without being ripped off or paying a mortg…

Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to sell a new product to a business, an idea to an investor, or yourself in an interview, this book …

Praise for Your Portable Empire «In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really done it, O'Bryan's book is a ship of sanity to a…

You can still find plenty of good deals in a failing real estate market by applying the advice in The Peebles Path to Real Estate Wealth: How to Make Money in Any Market. Multimillionaire teal es…

Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and deceit. Instead, by being honest and open with …

Winner of the 2003 Financial Times Germany/getAbstract Business & Finance Book Award Leading Geeks challenges the conventional wisdom that leadership methods are universal and gives executives an…

An indispensable guide to dealing with challenging, childish boss behavior and building a great career, with laugh- out-loud humor built in. Based on extensive interviews among workers, managers …

Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is bo…

Everyone from journalists to market pros are turning to behavioral finance to explain, analyze, and predict market direction. In contrast to old-school assumptions of cool-headed rationality, the…

The Secret Language of Business reveals the secrets of body language and nonverbal communication. Successful professionals need more than just good communication skills, you also need the ability…

A proven way to financially prepare for retirement Are you wondering if you can make your retirement savings last? Concerned about inflation reducing your purchasing power? Worried about the stoc…

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the bo…

A comprehensive look at how to profit from the power of stock screening With thousands of stocks to choose from, how can you find the best ones to invest in? Simple: start with a handful of clues…

Open, honest, and challenging, this visionary guide looks at the forces at work in creating the global philanthropic world of tomorrow. It is a must-read for every fundraiser and nonprofit manage…

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are ge…

So you've got the drive to start a business. You might even have the Big Idea all mapped out. But then you realise that you've got no money to take it to the next stage. Back to the day job? No w…

In Simply Success, the former chairman and founder of Quill Corporation presents key lessons of entrepreneurship, including how to get started, set a vision, finance the business, and build a suc…

"Leadership the Sven-Göran Eriksson Way examines the leadership style of the Egnland football manager Sven-Göran Eriksson. Our argument is that Eriksson's aproach is important because it brillian…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog …

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy …