Зарубежная деловая литература

Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration,…

This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. …

What do you call something that has endured through nearly 30 years of practice and the scrutiny of research? “The Truth!” —Ken Blanchard, best-selling author of The One-Minute Manager From acade…

The follow-up to Real Traders, Real Lives, Real Money, this book explains how a landscape gardener turned full-time trader transformed $32 000 into $110 000 in nine weeks trading contracts for di…

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent suc…

Applying Buffett's principles to technology and international investing From the bestselling author of The Warren Buffett Way and The Warren Buffett Portfolio comes The Essential Buffett: Timeles…

The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. …

The Business of Options shows how to conduct a professional options business. While it addresses the principles and practices of option trading and hedging in great detail, the book is the first …

Proven strategies and the latest selling tips from eBay's most elite merchants With an estimated 200,000 people making a full-time living selling goods on eBay, and millions more earning a part-t…

What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlt…

Quantitative Finance is expanding rapidly. One of the aspects of the recent financial crisis is that, given the complexity of financial products, the demand for people with high numeracy skills i…

В этой книге Эндрю Чен рассказывает, как мировые компании преодолевают проблемы «холодного старта» и масштабируют свои продукты до миллиардов пользователей, используя сетевые эффекты. При запуске…

Ключ к созданию культуры доверия и искреннего сотрудничества в вашей компании. От основоположника организационной психологии. Коммуникация – это основа любой здоровой организации. Но слишком част…

Drawing on her own long-term research and extensive work experience, Janice Klein reveals how the power of people (insiders who are able to see problems from outsider's perspective), approach («p…

While the American health care system has consistently been criticized for its noticeable detriments, few have taken the time to recognize the significant benefits and potential of this system. B…

How Service Orientation Will Change Your Business «The real value of this book is that it makes SOA and Web services, which are critical and business-transforming, crystal-clear to the layman, bo…

One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sal…

Discover why being a «fast second» is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most…

Written to reflect the realities of today’s business environment, Power Mentoring is a nuts-and-bolts guide for anyone who wants to create a connection with a protégé or mentor, or to improve a c…

Executive Power arms readers with effective, fast-acting techniques that show them, step-by-step, how to get what they need before they and their companies pay a heavy toll for lack of it. This b…