Зарубежная деловая литература

It is widely-believed that China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, an…

Praise for Closing the Execution Gap «I got half way through the introduction and was hooked. The book's premise—strategic thinking used to be a leader's main focus but surprisingly that's not en…

Praise for Closing the Execution Gap «I got half way through the introduction and was hooked. The book's premise—strategic thinking used to be a leader's main focus but surprisingly that's not en…

В учебном пособии подробно описаны основные методы статистического анализа, применяемые при обработке маркетинговой информации с использованием программного комплекса SPSS. Приводятся детальные и…

В учебном пособии маркетинговый анализ представлен как система комплексного исследования организации производства и сбыта продукции, работ, услуг, ориентированных на удовлетворение потребностей к…

Как организовать маркетинговый аудит в компании? В каких случаях можно проводить аудит собственными силами, а в каких лучше привлекать сторонние компании, специализирующиеся на маркетинговом ауди…

НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНОВЛЕННУЮ ЗАКОНОДАТЕЛЬСТВОМ ОТВЕТСТВЕННОСТЬ «Са…

Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital «how to» guide providing information on al…

Credit derivatives have been instrumental in the recent increase in securitization activity. The complex nature and the size of the market have given rise to very complex counterparty credit risk…

Sustainable Development in Practice: Case Studies for Engineers and Scientists, Second Edition explores the concept of sustainable development and its implications for science and engineering. It…

The use of computers has opened up remarkable opportunities for innovative design, improved productivity, and greater efficiency in the use of materials. Uniquely, this book focuses on the practi…

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice …

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of contro…

No nonsense solutions from the straight-talking face of British business. IF FUNDAMENTAL REFORM DOES NOT TAKE PLACE THEN WE ARE DEAD IN THE WATER. GLOBALISATION DOES NOT TAKE PRISONERS. BRITAIN M…

How can leaders use strategic planning to strengthen their public and nonprofit organizations? In this fourth edition of his perennial bestseller Strategic Planning for Public and Nonprofit Organ…

The global financial markets are not just driven by the big investment houses and fund managers. Along with these, private banks, insurance houses, hedge funds, sovereign wealth funds and a range…

Achieving market consistency can be challenging, even for the most established finance practitioners. In Market Consistency: Model Calibration in Imperfect Markets, leading expert Malcolm Kemp sh…

Now you can access Jean Barbazette's systematic process for creating winning training materials that will help raise your skills to the next level. The book is filled with easy-to-use tools and t…

This uniquely accessible, breakthrough book lets auditors grasp the thinking behind the mathematical approach to risk without doing the mathematics. Risk control expert and former Big 4 auditor, …

A cold, hard look at how modern economics has failed us and why we need a new measure of progress Modern economics has fallen short. It has widened the gap between rich and poor. It has not alloc…