Зарубежная деловая литература

Today's large business organizations in India have a voracious need for effective managers and talented leaders; but demand far exceeds supply. This timely and practical book offers thoroughly-re…

The Blackwell Companion to the Economics of Housing will help students and professionals alike to explore key elements of the housing economy: home prices, housing wealth, mortgage debt, and fina…

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will sk…

The aim of this book is primarily to enable those wanting to invest in coaching to be able to do so in the most effective way whether they are doing this as an organisation or as an individual. I…

Recessions – there may not be anything we can do to stop them, but we have plenty of choices when it comes to our response. During a recession too much time can be spent trying to guess what impa…

Finally, a book that brings the vision of truly good governance down to earth. Ram Charan, expert in corporate governance and best-selling author, packs this book with useful tools and techniques…

While statistical arbitrage has faced some tough times?as markets experienced dramatic changes in dynamics beginning in 2000?new developments in algorithmic trading have allowed it to rise from t…

Introduces the modern investment management techniques used by Goldman Sachs asset management to a broad range of institutional and sophisticated investors. * Along with Fischer Black, Bob Litter…

Рассмотрены теоретические и прикладные аспекты создания рекламного продукта, конкретные механизмы разработки и продвижения его основных разновидностей — рекламных стратегий, рекламных кампаний и …

В учебнике рассматриваются основные понятия и содержание маркетинга как научно-практического направления экономической деятельности, призванного содействовать росту эффективности коммерческих орг…

Вы мечтаете о продвижении по службе? Вы хотите найти безошибочный способ подбора руководителей и работников для своей организации или церкви? Эта книга необходима каждому – и тому, кто является …

A complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innov…

The three volumes in The Encyclopedia of Human Resource Management offer a comprehensive review of the essential issues and most important information available on the topic. Each volume in the e…

Improving Performance is recognized as the book that launched the Process Improvement revolution. It was the first such approach to bridge the gap between organization strategy and the individual…

This 24-page article is perfect for leaders with limited time and budget. It provides a concise overview of Kouzes and Posner's model and overall thoughts on leadership in the realm of government…

A solid introduction to materials management and the tools needed to create a world-class materials management program This nuts-and-bolts guide presents an overview of the inner workings of the …

More than just another business self-help book, The Equation is a groundbreaking formula that looks at how all business is an art. The book will help business people rethink how they manage their…

A practical roadmap for developing successful e-business strategic plans E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to pract…

Подробно рассматривается сущность гостиничного маркетинга, специфика маркетинга услуг гостеприимства, маркетинговые стратегии гостиничных предприятий в области продуктовой и ценовой политики, инн…

What do you call something that has endured through nearly 30 years of practice and the scrutiny of research? “The Truth!” —Ken Blanchard, best-selling author of The One-Minute Manager From acade…