Зарубежная деловая литература

Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your b…

Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunit…

Exposes the truth about common investing myths and misconceptions and shows you how the truth shall set you free—to reap greater long-term and short-term gains Everybody knows that a strong dolla…

A smart and witty take on strategy . . . an essential business topic Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines…

Whether you have a wheat allergy, gluten intolerance, coeliac disease, or simply want to enjoy the benefits of a diet free from wheat, barley and rye, then this book is for you. It explains the b…

Solid guidance for the complex legal issues faced by international nonprofits When a nonprofit operates across borders, whether by making grants or directly operating programs, the interaction am…

A leading Australian trader shows you how to succeed on the sharemarket with proven charting techniques Now completely revised with the latest trading information, this revised edition of bestsel…

A little book full of enormous value for novices and seasoned venture capitalists alike After having been thrown for a loop by the bursting of the tech bubble more than a decade ago, the venture …

Explains the four dimensions of effective leadership for leaders in the public sphere There is a wealth of advice available for corporate leaders, but little in the way of leadership guidance for…

Learn to build extraordinary apps for iPhone, iPad, and iPod touch iOS is the hottest development platform around, and iOS 6 adds a new and deeper dimension to explore. This guide offers serious …

Introducing a revolutionary new quantitative approach to hybrid securities valuation and risk management To an equity trader they are shares. For the trader at the fixed income desk, they are bon…

Written by the Founder and CEO of the prestigious New York School of Finance, this book schools you in the fundamental tools for accurately assessing the soundness of a stock investment. Built ar…

A proven approach to achieving entrepreneurial success in new corporate ventures and startups Every day, business and corporate startups take action based on assumptions. Yet these assumptions ar…

Providing exam focus and knowledge application makes the CFA Level I Exam Companion the most effective study guide on the market. With a foreword and introductions to the topics by one of the for…

This is the leadership book you have to read: a barn-storming new take on what makes a versatile, integrated, and effective leader Using stories and examples from the lives of leaders, from the s…

The coming financial apocalypse and what government and individuals can do to insulate themselves against the worst shocks In this controversial book a noted adherent of Austrian School of Econom…

A self study exam preparatory guide for financial technical analysis certifications Written by the course director and owner of www.tradermasterclass.com, a leading source of live and online cour…

A concise FAQ guide to IFRS principles and practices Co-written by Steven Collings, winner of Accounting Technician of the Year at the British Accountancy Awards 2011, this book is a comprehensiv…

A practical guide for robust sharī'ah governance of the Islamic banking industry Debate in the market on the extent of sharī'ah compliance of Islamic banks, their products, and activities has piq…