Зарубежная деловая литература

An in-depth look at big pharma's flagship company The Merck Druggernaut takes readers inside Merck, the world's second most profitable drug company and maker of the world's bestselling drug, Pril…

Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity…

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd a…

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will sk…

The aim of this book is primarily to enable those wanting to invest in coaching to be able to do so in the most effective way whether they are doing this as an organisation or as an individual. I…

Finally, a book that brings the vision of truly good governance down to earth. Ram Charan, expert in corporate governance and best-selling author, packs this book with useful tools and techniques…

Strategies for overcoming the «sacred cows» that hold people back at work We all know the «sacred cows» at work?the conventional wisdom to try your best, work well with others, and produce excell…

Geoff Burch is the master of persuasion —Allan Pease, International bestselling author of Why Men Don't Listen and Women Can't Read Maps This book will change your life. (Is that persuasive enoug…

Praise for The Imperfect Board Member «Finally! A book about boards that isn't boring!» –Patrick Lencioni, author, The Five Dysfunctions of a Team «Everyone wins with good governance–countries, c…

Tough, smart business advice from the star of the hit TLC reality show «American Chopper» Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr…

Praise for Taming the Search-and-Switch Customer «What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors a…

MAKE A FORTUNE IN REAL ESTATE-Without Owning Property! Did you know that you don't actually have to own real estate to profit from it? It's true! If you control the paperwork of real estate-the c…

The Million-Dollar Idea in Everyone gives you new and exciting ways to make money from your interests, insights, and inventions. With the phenomenon of ?open source innovation? it?s easier than e…

If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understandi…

A self-made millionaire shows you how to make millions while living life on your own terms At just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out …

Money 101 The One Class You Can't Afford to Cut! You are working hard and trying to save some money, but at the end of the day, there never seems to be enough to go around. Money 101 is a crash c…

This book is the distillation of 30 essential elements of leadership into 60 second digestible chapters. There are also 30 true 60 Second Leader Tales in between the chapters to help bring some o…

Has the greenback really lost its preeminent place in the world? Not according to currency expert Marc Chandler, who explains why so many are—wrongly—pessimistic about both the dollar and the U.S…

Conventional business wisdom tells you that there’s always something to learn from failure. Not true, says Barry Moltz. Sometimes, failure just stinks. Bounce! explains how success and failure ar…

"Filled with creative strategies that work in today's market. A must-read for the real estate investor!" -Albert Lowry, PhD, New York Times bestselling author of How You Can Become Financially In…