Зарубежная деловая литература

"Do you think going green will give you a competitive advantage, even save you money? Do you think your customers are more likely to buy if you are green? Do you want to do better by the environm…

The sales manager's step-by-step guide to better team performance As an experienced sales manager, how do you improve your team's performance? Which selling skills, developed to their fullest pot…

A do-it-yourself guide to investing like the renowned Harvard and Yale endowments. The Ivy Portfolio shows step-by-step how to track and mimic the investment strategies of the highly successful H…

Rare is the opportunity to chat with a legendary financial figure and hear the unvarnished truth about what really goes on behind the scenes. Hedgehogging represents just such an opportunity, all…

The Ultimate Guide to Buying and Selling Property Like the Experts How do the world's most successful developers–from Donald Trump to Sam Zell–make the most of every real estate transaction? The …

A bear market may last for a week, a month or even a few years, but it can take only a day, an hour or even a few minutes for the value of an investment portfolio to be slashed to half of its for…

A bear market may last for a week, a month or even a few years, but it can take only a day, an hour or even a few minutes for the value of an investment portfolio to be slashed to half of its for…

Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to …

Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to …

"An absolute must read! It encapsulates the principles which we have used as a fundamental part of our people strategy here at microsoft in the uk 'creating an environment where great people can …

In Courage, Gus Lee captures the essential component of leadership in measurable behaviors. Using actual stories from Whirlpool, Kaiser Permanente, IntegWare, WorldCom and other organizations, Le…

Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful an…

An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its ic…

As corporations and the government continue to shift the responsibility for retirement savings to workers, employees at all economic levels must develop a personal plan to ensure a financially se…

While the entire world knows Mark Twain as the renowned author of many classic American novels, few people are aware that he was also a highly successful businessman. In fact, more than half of h…

Twilight in the Desert reveals a Saudi oil and production industry that could soon approach a serious, irreversible decline. In this exhaustively researched book, veteran oil industry analyst Mat…

Stop worrying and start saving with J.K. Lasser's 1001 Deductions & Tax Breaks 2006 Fully updated to reflect important changes in this year's tax laws, J.K. Lasser's 1001 Deductions & Tax Breaks …

"Roger Axtell is an internationalist Emily Post." –The New Yorker International business and leisure travel etiquette expert Roger Axtell's bestselling Do's and Taboos books have helped hundreds …

In Seven Years to Seven Figures, self-made millionaire and renowned wealth coach Michael Masterson reveals the steps you can take to accumulate seven-figure wealth within seven years—or less. Sev…

A timely guide to uncovering financial fraud 2008 and 2009 will be remembered for bear markets, a global credit crunch, and some of the largest investment scams ever. But these scams are nothing …